Diana McElroy is  the Founder and CEO of Higher High, LLC a consulting firm focused on the needs of new startups.

Diana was the Community Outreach Specialist for TerrAscend New Jersey. She is a well-respected cannabis professional who had split her time between the Apothecarium dispensaries and the grow facility in Boonton township. Her role within the organization was to be a bridge between the community and the company, as well as liaison with various media outlets. She has served on multiple advisory boards and as the SME for local police departments on the ever-changing legal landscape. Diana believes that education and open and honest conversations are the only way to remove the stigma and misinformation around cannabis so that qualified patients can find the right medication.